Sapphire Titan is not just a brand or design company.
It is a small but mighty living entity, which is why the rebrand marks the start of referring to themself in the first person on all promotional materials.
The name Sapphire Titan comes from a combination of the founder’s birthday month and her love of Greek mythology.
“Sapphire” is the birthstone for the founder’s birthday month of September and “Titan” is the name given to a group of pre-Olympian Greek deities and their non-Olympic offspring.
The “Titan” in both the previous and current version of the Sapphire Titan logo is called Prom after Prometheus of Ancient Greek legend
Prom was inspired by the legendary Colossus of Rhodes and the Titan of Braavos from Game of Thrones.
The official names for the new Sapphire Titan brand colours are:
| Name | HEX | RGB | HSB | CMYK |
|---|---|---|---|---|
| Sapphire Blue | 005F8F | 0, 95, 143 | 200, 100, 56 | 100, 33, 0, 43 |
| Rajah | F8AD69 | 248, 173, 105 | 29, 58, 97 | 0, 30, 57, 2 |
| Cosmic Latte | FFF8E6 | 255, 248, 230 | 43, 10, 100 | 0, 2, 9, 0 |
| Oxford Blue | 091637 | 9, 22, 55 | 223, 84, 22 | 83, 59, 0, 78 |
| Teal Blue | 3E7386 | 62, 115, 134 | 196, 54, 53 | 53, 14, 0, 47 |
| Xanadu | 7D877C | 125, 135, 124 | 115, 8, 53 | 7, 0, 8, 47 |
| Camel | BB9A73 | 187, 154, 115 | 33, 39, 73 | 0, 17, 38, 26 |
The first two shades will be the primary shades used in promotional material and social media and the others will be secondary and used very sparingly.
Sapphire Titan is based in Oldbury, a small town in the UK’s West Midlands county. The Town is know for being home to:
- The first ever branch of Lloyd’s Bank
- Martin Elliott, the photographer best known for the iconic poster “Tennis Girl”
- Jack Judge, the songwriter and music-hall entertainer best remembered for writing the song “It’s a Long Way to Tipperary”