Get rid of everything that is not essential to making a point.
Christoph Niemann
Contrary to what many have been told about creativity and unlimited options in design, this advice is actually one of the most fundamental rules. When it comes to designing an effective visual message or using words effectively on paper, less really can be more!
Have you ever been so busy that you felt like you were drowning in a sea of tasks? Constantly being pulled in different directions, it’s hard to know which tasks need to be prioritized. This is where Niemann’s above quote becomes crucial.
Here are four steps to take when deciding what should stay and what should go:
- Identify the theme
- Reduce the number of colors
- Experiment with varying scales
- Analyse your ‘why’
Once you’ve gone through these steps, your graphics will be more streamlined, simpler, and easier to comprehend.