Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
Paul Rand
Paul Rand was a graphic designer best known for his corporate and logo designs and the iconic IBM brand. He also played a prominent role in the development of America’s West Coast modernist design movement. Rand designed posters, advertisements, prints, books, typefaces, and many other items during his long career. His work has been recognized by many as some of the most successful and influential in modern history.
His above quote points out how simple designs are often the best. After all, there’s no point in adding more detail than necessary when it won’t improve the function or form of your product. Design has become an essential part of our lives, shaping everything from the clothes we wear to the apps on our phones. It’s often said that good design is invisible because it’s so intuitive and easy to use.